Pinterest is a search engine (NOT a social media) where users look for inspiration and solutions to their problems. Pinterest is a Global Bulletin Network where you share your Ideas, Your Skills, Your Blogs, Your Reviews to the World. Currently Pinterest is receiving 2.5 Billion Page Views Per Month. This Global Visual Image Sharing and Content Sharing Platform has grown massively with many Users for the Past couple of years.
Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest usership remains strong as its audiences frequently turn to the platform for shopping, planning social activities, learning things through how-to posts and planning out life’s moments with boards for visual inspiration.
Pinterest has more than 320 million monthly active users
71% of global Pinterest users are female, according to Statista. When concentrating on the US, Pinterest reaches 83% of women ages 25-54.
• 85% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook.
• 43% plan on getting their ideal home within the next five years.
• 58% say it helps them make shopping and purchasing decisions.
Moreover, these Pinners invest time and money in what they’re passionate about.
• 52% use their platform to develop their knowledge of great food and drinks.
• 70% use Pinterest to find accessories, watches and jewelry.
• Another 52% of Pinterest users spent $500 or more on beauty products within six months.
52% of millennials use Pinterest every month
Pinterest users actively research purchases
28% of marketers are already using Pinterest
78% of users say content from brands is useful, including ads
Nine out of 10 Pinners describe Pinterest as filled with positivity
The average time spent on Pinterest is 14.2 minutes
80% of Pinterest users access the channel via mobile
By 2020, Pinterest ad revenue is projected to surpass $1 billion
- 1 How to Make Money Now with Pinterest?
- 2 Passion Follows your Ideas, build your Audience Network and Grow your Pinterest Page Followers
- 3 How to Promote Affiliate Products through Pinterest and Make Money
- 4 Use SEO Strategies to get Found on the Pinterest
- 5 Create contests on Pinterest to sell your own products
- 6 Re-pin others’ pins to win an audience and make money
- 7 Make money by teaching Pinterest strategies to others
- 8 Start a Blog Online and Pin it on Pinterest
- 9 The Important Points to be Considered before Writing a Blog and Pin it on Pinterest
- 10 Passion Follows You
- 11 Skills You need
- 12 Market Demand
- 13 Learn How to Setup Your Pinterest Account
- 14 Follow the Instructions below to Setup the Pinterest Business Account
- 15 Top 3 Benefits of Having Pinterest Business Account
- 16 1. Verified Company pages
- 17 2. Analytics for business account
- 18 3. Rich pins
- 19 Add a business profile to your Pinterest account
- 20 Convert a personal account to a business account
- 21 Create Pinterest boards and pins
- 22 How to make money on Pinterest with a blog
- 23 Drive Traffic to Your Blog Now!
- 24 How to make money on Pinterest with Adsense
- 25 How to make money on Pinterest with affiliate links
- 26 What is an Affiliate Marketing & How to make money with Pinterest using Affiliate Marketing?
- 27 How do I get blog traffic and readers from Pinterest?
How to Make Money Now with Pinterest?
There are several Ways to make money with Pinterest, The Online Platform having more than 200 Billion active Posts is a Wonderful way to make Money Online and the Pinterest Platform is the Best among them.
Passion Follows your Ideas, build your Audience Network and Grow your Pinterest Page Followers
Know your Passion or the Business Idea which you can Sell Online to Make Money, Pinterest is Providing a Great Opportunity to build the active Network in providing the right platform to make money in a number of ways by Selling your Business Products or Services.
For Instance, Are you a Fitness Expert? Now Promote the Concept of Fitness to your Network through Online in Pinterest,
- Create Boards on the Fitness Pins
- Create Boards on the Nutritious Foods to Consume
- Create Boards on Reviewing a Fitness Product
- Sell the Fitness Products using Affiliate Marketing
- Sell your Fitness Services Coaching
- Explain the Fitness Concept using the Pins
- Explain the Fitness Concept with some Photos
Get followers to your boards and create a mailing list. Some keen Pinterest users have a million followers and more. You don’t need that many followers to your account to sell to your audience.
How to Promote Affiliate Products through Pinterest and Make Money
Many companies want affiliates who will promote their products for a small commission on the sales that result. Find companies that sell products you can promote and sign up as an affiliate. Then promote the products on your boards, using your affiliate links
Use SEO Strategies to get Found on the Pinterest
If you want to make money on Pinterest, people have to be able to find your pins and boards, so use SEO strategies. Not only will you be found on Pinterest, you’ll also be found via the major search engines, like Google
Make the most of your “About” profile. You’ve got 200 characters (around 50 words.) Be clear and descriptive, using the keywords you expect searchers to use
Create contests on Pinterest to sell your own products
Perhaps you want to sell your own products on Pinterest. Consider creating contests. They’re popular and can help you to make money
Re-pin others’ pins to win an audience and make money
Pinterest is a social network, so the easiest way to get people to re-pin your pins is to be active. Pin others’ pins, particularly those people in your target audience. They will notice you and may even start following your boards
Make money by teaching Pinterest strategies to others
As Pinterest continues to grow, a small industry has developed around it, with people developing tools to help Pinterest users
After you’ve been using Pinterest successfully for a while, consider making money by teaching your strategies to others. Create e-books and courses teaching what you’ve learned
So, there you have it: seven effective ways to make money with Pinterest. You’ll also develop further strategies of your own when you become active on the network
Start a Blog Online and Pin it on Pinterest
The Best Blog Platform is WordPress, Having a number of Themes WordPress is the Best Solution for the Blogging Platform, Make an Business Idea or Training Online with Blogs where you can benefit from the blogging as below
- Fashion Blogs
- Travel Blogs
- Food Blogs
- Music Blogs
- Lifestyle Blogs
- Fitness Blogs
- DIY Blogs
- Sports Blogs
- Finance Blogs
- Political Blogs
- Parenting Blogs
- Business Blogs
- Movie Blogs
- Car Blogs
- News Blogs
- Pet Blogs
- Gaming Blogs
Before you start writing, take a step back and figure out who your target audience is. I always recommend choosing something you enjoy talking about. Before you start writing, take a step back and figure out who your target audience is. I always recommend choosing something you enjoy talking about.
The Important Points to be Considered before Writing a Blog and Pin it on Pinterest
Before you Start Writing a Blog and Pin It on Pinterest, you would need to Understand a Certain Topics as below
- Market Demand
Passion Follows You
Know What you Like to do, Create the Right Business Idea with your Passion and Likes, Understand Whether your Business Would be able to Survive with a Certain Research, Once you are Confirmed that your Business Idea goes with your Passion and It will be Successful Start writing the Blog
Skills You need
Know What are you good at? Understand about your Skills with the Passion, Rate yourself before making the blog on the Subject Matter
What are people searching A LOT for on Google and Pinterest? I recommend using SEMrush for some guidance. Billions of people out there want answers and solutions to their problems!
Learn How to Setup Your Pinterest Account
Start your Pinterest journey and take your first step monetizing Pinterest by signing up for a business Pinterest account
This is 100% free to sign up for and use. Make sure to include relevant keywords in your profile bio. This will allow users to find you more easily
Follow the Instructions below to Setup the Pinterest Business Account
Many Business has tried and tested their Products Sales, Reviews, Content Marketing through the Pinterest to get the Complete Potential Benefit that this Social Media Account can give to their Business
From SEO perspective, Pinterest users realized that their boards and Pins were getting indexed and showed on the first page of Google search results. This led to increased interest among the community to get insights on Benefits of a Pinterest Business account
Top 3 Benefits of Having Pinterest Business Account
1. Verified Company pages
The biggest benefit is the trust that your business would establish, once your official page is verified by Pinterest staff. You will see a check mark on the profile once the business account is verified.
As an owner of business page, you will need to sign on business specific terms of service as Opposed to terms of service of a personal profile
2. Analytics for business account
Personal account does not provide any analytics support. Through Business account you can track the pins and boards that are giving maximum viewers and traffic to your website. You will be able to view analytics only if your website is verified
3. Rich pins
Rich pins impact the user experience, in a way that a click on a pin leads the user to the website. If you are into product selling then your pins can show the product prices and if there is a drop in price of product that is pinned, people who have viewed that will get to see a notification
Add a business profile to your Pinterest account
- Log in to your personal Pinterest account and click in the top right corner
- Click Add a free business profile
- Follow the prompts to create your business account:
- Choose at least 1 topic that describes your business
- Interest in advertising – we’ll recommend which of your content to promote and provide suggestions for how to get started with your first ad
- Business type
- Business name
- Business email
- Business website
- Claim your Instagram, Etsy, or YouTube accounts
- Download the Pinterest browser button
- Copy boards from your personal profile
If you migrate some of your boards, you’ll be taken directly to your new business profile. If not, you’ll be prompted to create your first Pin.
Convert a personal account to a business account
- Log in to your account
- Go to pinterest.com/business/convert/
- Fill out your business name and website then select a business type
- Click Create account
Create Pinterest boards and pins
Now you can start creating boards and making pins for your Pinterest account. I recommend using Canva to make pins when you’re a beginner. The service is free and easy to use.
Use relevant Keywords in the Blogs, Pins and Boards so It can be accessed by Google Search Engine. You would need to Increase the Traffic to your Blog and the Only way to make money is using the Blog with Pinterest.
Keyword Examples – Meal Planning | Save Money on Meal | Save Money | Save Money on Groceries |Cheap Meals | Frugal Meals |
Example of a conversational description that sprinkles targeted and relevant keywords
Meal Planning, Simple Frugal Hacks, How to Save Money on Groceries, Couples and Families
Join group boards and make new personal boards every month
We would recommend you to Join Group Boards Which Is of your Interest. With that said, focus on making new personal boards while joining some high-quality group boards with fewer contributors
How to make money on Pinterest with a blog
This is the moment you’ve been waiting for!
You are now ready to learn how to make money on Pinterest after you’ve mastered the following:
– Wrote 10 to 15 Topics of epic blog articles related to your niche that is inspiring and/or which solves a problem, You are writing a Blog which provides a Solution to the Problem.
– Signed up for a Pinterest business account and verified your domain.
– Created eye-catching pins with clickable images and titles. Provide the right Images, Infographics Links to drive the traffic to your Blog Page.
– Joined a minimum of 10 group boards and made 10 personal boards related to your niche.
– Optimized your bio profile, boards, and pins by providing the relevant keywords throughout.
Here are 2 ways you can start making money on Pinterest after having your blog and Pinterest account set up!
Drive Traffic to Your Blog Now!
The Pinterest Traffic is the Best Source of the Traffic, When your Blog is New and you are Focusing on Driving the Traffic to your Website. It’s definitely a lot easier and faster to get traffic from Pinterest than Google when your website is new.
When Pinterest is used correctly and consistently, you can drive a lot of traffic to your blog and make money through display advertising.
Again, you need to write blog posts that are helpful to your readers!
Depending on how many ads you put and which ad network you’re with, you can potentially make between $6 to $20 per 1,000-page views each day.
How to make money on Pinterest with Adsense
Yes, you can make money with Pinterest by displaying ads on your blog with Google Adsense.
When you’re a brand new blogger, I recommend applying to Google Adsense because they do require you to have a minimum amount of page views. You can add the Google Adsense to your Blog and Connect the Blog to your Pinterest to drive the Traffic to your Website.
Aside from Adsense, there are other ad networks you can apply to when you’re a new blogger:
• MyFinance (great for bloggers in the personal finance and money niche)
How to make money with Mediavine using ads
Officially became a member of Mediavine. You can make an Average of 300 $ in every 10 days.
In a day with 1,800-page views, you can make an average of $25 per day with Mediavine. You can also made $70 Average in a day when you reach 4,000 daily page views!
Your earnings can improve by 300% by driving traffic to your blog by using Pinterest!
Monthly earnings are volatile, but to the surprise you can make over $1,000 per month just with display advertising alone. It doesn’t even include the other ways you can make money with blog.
Making money on Pinterest very much possible!
Increase the Page Views and Number of Followers.
Increase the ad revenue by over 300% by Increasing the traffic results (from ~18,000 to 88,000 monthly page views)
On top of making money with Adsense or Mediavine, you can also make money on Pinterest using affiliate links. This is also known as the affiliate marketing strategy. Learning how to use affiliate marketing on Pinterest to make money can make a huge difference to your earning potential!
You can make money using Pinterest using Blog or Without Blog,
• Make Money with Pinterest using the Blog
• Make Money with Pinterest without the Blog
What is an Affiliate Marketing & How to make money with Pinterest using Affiliate Marketing?
Affiliate Marketing is a Concept of recommending Products and Services you believe which will add a Value to your Audience. After they make a purchase through your affiliate link, you earn a small commission without any additional cost to the buyer. In other words, you get rewarded by providing value and/or solving someone’s problem through a product or service.
Make money by driving the traffic to your Blog which has Affiliate Links?
Display Advertisement is a potential affiliate marketing technic which drives more traffic from the Blog to your Affiliate People.
You can create and promote a pin in the Pinterest like how to save money on food, how to earn more money which includes affiliate links in the blog post. Etc
Once you have your blog set up with 5 to 10 posts, you can start applying to affiliate networks, After you get accepted into affiliate networks, you can start applying to a wide range of companies and promote their products and services on your blog. Again, only promote things that you genuinely believe in and will help your audience!
How to make money in Pinterest without using the Blog
You can also connect your affiliate link directly to the Pinterest Pin and you can drive the traffic to the Pinterest pins which has the affiliate. This affiliate link will lead the Pinterest users straight to the product or service.
So, yes, you can still make money with affiliate marketing on Pinterest without a blog. However, I still recommend starting one because a blog gives you so much more flexibility! Some of the Companies do not allow you to connect the link in the Affiliate link.
Research on the Product and the Company If they are allowing to connect the affiliate links directly to the Pinterest account. The affiliate links from the Pin to the Product’s Landing Page to drive the traffic to the Product Landing Page.
We personally do not use this method because We enjoy talking about the product on my blog where readers can get more info about it.
We also feel that the blog approach converts better but things work differently for different people.
I suggest you test out what works best for you! When using the direct affiliate marketing on Pinterest, be sure to disclose your affiliate relationship by using hashtags such as #affiliate or #affiliatelink in your pin description.
How to pin on Pinterest for money by becoming a virtual assistant.
The Most Common Questions asked by the People,
Can you get paid to pin on Pinterest?
How can I make money pinning on Pinterest?
The answer is you WON’T get paid directly from Pinterest for pinning on the platform, but you can earn money by helping a business owner manage their Pinterest account, which may involve some pinning activity.
With that said, aside from the ideas of starting a blog and driving traffic using Pinterest, or using affiliate links on Pinterest, you can also make money on Pinterest by becoming a Pinterest Virtual Assistant (VA).
A lot of professional bloggers and online influencers may not have the time to set up and manage their Pinterest accounts. This is where you come in to add value to their business!
Pinterest is an extremely powerful tool that can drive traffic and generate revenue for bloggers and companies. If you’re willing to put in the effort to learn the ins and outs of the platform (or perhaps you’re already a Pinterest expert), then becoming a VA is a great option to make money with Pinterest!
Pinterest VAs can make up to $50 per hour depending on their experience. Even with NO experience, it’s never too late to learn how to master those skills!
Market your own products on Pinterest to sell.
Similar to starting an Etsy store, you can also sell your products and services on Pinterest.
Here are the following items you can sell that will help you make money on Pinterest:
– Home Decor Items
– Clothing and Accessories
The possibilities are endless! You can even market your consulting services on Pinterest by linking your pins back to your website.
As mentioned above, you can also create pins with Canva and use affiliate marketing on Pinterest to sell other people’s products and services that will benefit your target audience.
Other Pinterest Learnings to Create the Best Pins:
• Get blog traffic and readers from Pinterest
• Optimize the Pinterest account and boards for SEO
• Create pin graphics that stand out
• What should I pin, how much and where
• Create a kick-ass pinning schedule
• Join and participate in group boards
• Benefit of manual pinning vs scheduling pins
• You can Tailwind and Tailwind Tribes to automate and grow
• Track your progress and interpret my Pinterest analytics
• Followers matter on Pinterest, how you can get more
How do I get blog traffic and readers from Pinterest?
We would need to drive the traffic to the Pinterest Pins which is connected to the Blogs, Pinterest drives more traffic to websites than YouTube, Reddit, Google Plus and LinkedIn combined according to new research.
Here are six easy steps for tapping the power of Pinterest to drive more traffic to your blog.
• Choose the Best Blog Posts to Pin
• Select or Create Your Pin Image
• Add the Pin It Button to Your Blog Post
• Pin Your Blog Post
• Track Traffic to Your Blog from Pinterest
Choose the Best Blog Posts to Pin
Pin the Selected Posts in the Pinterest which can drive the number of traffic to your Pinterest Pin. This means you need to do a little research on Pinterest to find if people are already pinning items on your blog post topics.
It’s easy to do research on Pinterest, and you don’t need an account to get started. Pinterest has a search feature that lets you find one or more keywords throughout the site.
For each search, Pinterest shows you:
• Pins that contain the search term in the description
• Boards that contain the search terms in the title or description
• People who have the search terms in their profile
Make a list of the search words and most common words found in the pin descriptions. You want to consider using these terms in your pin description as well.
After spending a little time using Pinterest and figuring out how it works, you’re ready to start using it to drive traffic to your blog.
As you do your research, why don’t you start following some of the people who are actively pinning on related blog post topics? It’s a great way to make a connection to people who may be interested in your blog.
Select or Create Your Pin Image
Choosing the image for your blog post pin is the most important decision you make. A good image encourages people to share your post.
There is no right or wrong choice. You want an image that is eye-catching and related to your blog post content. You want to invite people to click through the pin to visit your blog. The best image should clearly identify your blog post content to Pinterest users.
Reuse Blog Post Images
You can reuse your blog post images as the pin. You chose the blog post image because it conveys the idea of your post. However, taken out of context, the image can appear meaningless.
Reusing a blog post image usually doesn’t provide enough information to explain the article’s content. If someone repins it and changes the description, the image’s meaning is lost.
Instead, you may want to use the blog post image as the background and customize it with the blog post name or contents. This doubles the effectiveness of the blog post image.
Create a New Image
You can create a new image for your blog post pin. An effective custom image uses the blog post title on a plain background.
Your Blog should have a Certain Link Address from your Blog, If you customized your blog post image or created a custom image, upload it to your blog and make note of the image’s web address. You will need it later.
Write Your Pin Description
The Pin Description Provides the Complete details of the Pin or the Blog Pinned to the Pinterest. You should write the Pin Description, No one Else can write a better post or blog than the right description in the Pin Description.
Your description appears every time someone pins your post directly from your blog. However, each Pinterest user can delete your description and write his or her own description.
Writing your pin description is like writing your blog post summary or excerpt. In it, always tell people the benefit of reading further.
Your pin description should:
• Tell people what to expect in your blog post.
• Leave a little bit of mystery so people want to read more.
• Include all search terms appropriate for the blog post.
• While you can use up to 500 characters in your pin description, shorter is always better.
You can also add a web address and hashtags in your description. Hashtags are search words that start with the hash or pound symbol (#).
Add the Pin It Button to Your Blog Post
The Pin It button allows blog visitors to easily pin your blog post. You provide all of the pin description information when you add the button to your site. This way, your blog visitor can click the button and pin your post quickly and easily.
Unlike other social media sharing buttons, you must add the Pin It button individually to each blog post. This is a little extra work on your part, but it only takes a couple of minutes to set up and install.
In return for this effort, you get to choose the image and set the default description for everyone who pins your post from your blog.
To add the Pin It button to your blog post:
• Log into Pinterest (if necessary).
• In the top right menu, choose About | Pin It Button
• Pinterest displays the Goodies area
• Scroll down to the Pin It Button for Web Sites area.
• Provide the blog post web address for “URL of the page the pin is on.”
• Provide the web address for your chosen pin image for “URL of the image to be pinned.”
• Provide the pin description.
• Choose your pin count format (horizontal, vertical or no count).
• Copy the top code box contents. Open your blog post and add this code where you want the Pin It button (top, bottom or both).
Tip: You must insert the code from steps 9 and 10 into the HTML view of your blog post. Consult the help for your blogging software if you are not sure how to do this.
• Copy the bottom code box contents and paste at the bottom of your blog post.
• Save and publish your blog post. The Pin It button appears where you pasted the code in step 9.
For WordPress users, Phil Derksen has an excellent plugin called Pinterest ‘Pin It’ Button.
Pin Your Blog Post
You have created a pin for your blog post. You can be the first person to pin your blog post in Pinterest by adding it to a board in your Pinterest account. This step is not necessary if you don’t have a Pinterest account. However, at this point, your post does not yet appear in Pinterest. You have only created a pin for someone to use.
To use the new Pin It button to add a pin for your blog post on Pinterest:
• Display your blog post.
• Locate the Pin It button.
• Click Pin It. Your blog displays the pin window
• Choose the appropriate board for your blog post pin.
• Click Pin It. Pinterest adds your pin to the board.
Track Traffic to Your Blog from Pinterest
The pin for your blog post appears in your pins and in your selected board. Everyone who follows your pin has a chance to see it. Anyone who checks out your pins can also see it.
Other people see your pin, and if they find it interesting, they will click through to your blog post. They may also repin your blog post to share it with the people who follow them.
There are several ways you can track the traffic to your blog post from Pinterest. Use whatever traffic monitoring tools you have in place on your blog. For example, you might use the blog statistics in JetPack for a WordPress blog, or Google Analytics.
How do I optimize my Pinterest account and boards for SEO
There are now several different and new ways to get found on Pinterest:
• The Following Tab
• Hashtag Feed
• The Smart Feed or ‘Home Feed’
• In Search
Using Hashtags on Pinterest
Hashtags are relatively new to Pinterest, and the way you get your content into a relevant hashtag feed is easy – just use relevant hashtags. #Hashtags
The hashtag feed is ordered by freshness, so adding hashtags to old pins won’t have any effect. Simply add hashtags to new pins from here on out. They’re here to stay. #Freshness #Pins #Pinterest
Good content. The kind of content that will have you clicking and coming back for more.
Pins used to be seen in real-time, however, that’s not the case anymore. Pins are shown as “best first” rather than “newest first”. And Pinterest’s Smart Feed is responsible for prioritizing and ranking pins based on their quality, with quality being determined by their algorithm.
How the Pinterest Search Algorithm Works
But how does Pinterest decide which pins to choose and how do they choose pins to show in search? Well, like any search engine algorithm, Pinterest’s algorithms are complex and they hold their cards close to their chest.
However, there are 4 main factors which are known to influence whether your pins show up on Pinterest:
• Domain Quality
• Pin Quality
• Pinner Quality
How to Increase Domain Quality
Domain quality is Pinterest’s idea of the quality of your website.
Pinterest can see how popular pins from your website are, and it learns whether your site is a source of high-quality content over time.
How do you improve your domain quality ranking and get Pinterest to trust you?
Formula 1 – Convert to a business account if you haven’t already done so.
Formula 2 – Claim your website to show Pinterest that you are a legitimate pinner.
Formula 3 – Enable rich pins on your account.
Rich pins add extra information to your pins directly from your blog. The best part is that if you update the information on your blog, it’ll automatically transfer across to Pinterest. The added information helps to improve your ranking.
Formula 4. Be a consistent pinner.
Formula 5. Create and pin high-quality content that gets many saves and comments.
How to Increase Pin Quality
Pin quality is determined by the popularity and engagement level of your pins.
If a lot of people closeup, click through, save, add a photo or comment on your pin, Pinterest will view that as a high-quality pin.
Pinterest also looks at all versions of your pin when determining pin quality. So if you save one of your pins to another board, Pinterest adds up how many saves and comments that pin received as well.
Formula 1. Write compelling blog post titles.
Formula 2. Create pin-worthy graphics.
• Make sure your image is tall rather than wide.
• Use a high-quality image.
• Overlay your blog post title on the image.
• If you have a free download you’re giving away with your blog post, create a mock-up of it and add it to the pin.
• Use the Pinterest-recommended image size of 600 x 900px. Pinterest stated pins over this size will not be distributed as widely.
Formula 3. Monitor your Pinterest boards for saves and clicks
Should you participate in share/like exchanges?
If you want to give a certain pin a boost, there are many groups on Facebook that run promo days where you can post a link to your pin and ask for saves. However, are share/like exchanges beneficial?
On the plus side, participating in share exchanges gets you:
• A boost in saves that helps your pin look better to Pinterest.
• Increased reach from the shares you receive.
On the negative side, you might find:
• Your pins may be negatively affected by being saved to irrelevant boards.
• Your pinner quality ranking could be negatively affected by reciprocating and saving poor quality pins that don’t fit your niche.
• It takes a great deal of time to reciprocate on exchanges.
How to Increase Pinner Quality
Pinner quality is Pinterest’s estimation of you as a content curator.
Does Pinterest trust you to curate the best and the most relevant content? Or not?
Pinner quality is largely based on how well your content is received. Do you receive a lot of saves and comments? Do you pin content that Pinterest already rates as high quality? Are you an active Pinterest user?
How often do you pin?
So, how do you improve your pinner quality?
Formula 1. Be active on Pinterest throughout the day.
You can invest in a Pinterest scheduler like Tailwind or BoardBooster to save time. This keeps your account active on Pinterest throughout the day, without you spending all your time pinning.
As a bonus, Tailwind is packed with analytics and other features that will help you identify your best performing boards and pins and tweak your strategy for more saves and comments.
Formula 2. Pin already popular content to your boards.
There are several ways to find popular pins. Here are some you can try:
Browse the “Popular” category.
Check out Repinned.net for the most saved Pinterest pins by category.
Simply do a search for your topic on Pinterest, and usually the first pins to come up are very popular with thousands of saves (even if you can no longer see the exact number).
Tip: If you want to check how many saves a pin has had, you can see this information on the mobile app.
Formula 3. Increase your saves
Follow the steps in “How to Increase Pin Quality” above.
Formula 4. Increase your follower engagement
Below are the Metric Tracks with the Pinterest Analytics,
The number of times your pins appear in the Home Feed, search results, and different category feeds. In other words, one impression = one view.
Impressions measure how much reach your content has. Look for patterns among your pins with the most impressions for a sense of what Pinners are searching for on the platform.
The number of times people have tapped your pin to take a closer look.
Something in your pin has caught a Pinner’s eye. A closeup tells you that your visuals are having an impact.
The number of times a user saved your pin to one of their boards.
A repin is a step-up from an impression and a closeup. It means that users not only found your post interesting, they found it shareable and savable, too.
The number of clicks through to your website from the pins on your profile.
A good click rate shows that people want to learn more about your content and that your call-to-actions are working. If conversions are one of your primary goals, clicks are one of the best ways to measure your ROI.
5. Top pins
The top 50 performing pins from the last 30-day period, based on impressions, repins, and clicks.
Pinterest stats can accrue over a longer period of time than they do on other networks. This section gives you a better understanding of the full impact of your pin’s performance. For example, Buzzfeed found more than half of their traffic from Pinterest goes to posts published more than two months ago.
6. Top Boards
A 30-day look at the boards Pinners are seeing your pins from, pinning your posts to, and clicking your pins from.
Knowing how Pinners are sorting and discovering your content is invaluable intel for your content strategy.
7. All-Time Stats
A long-view on data, starting from your account’s inception, on your most repinned pins, best pins in search, and your Power pins. Power pins are the most engaged with pins from your account.
Benchmarking against your best performing content is a good way to determine what’s worked for your account, and how to keep excelling. Plus, knowing which pins rank well in search results will help you to optimize exposure moving forward.
Pinterest audience analytics
To learn about more about who’s engaging with your pins, click Your Audience from the top of the Pinterest Analytics dashboard.
Pinterest Analytics audience insights include language, gender, country, and metropolitan stats.
The better you understand your audience, the higher the chances your Pinterest content will connect. Demographic data can be used to fine-tune your content strategy so that you’re posting pins at the best time of day, sharing region-specific deals or promotions, or even posting in a different language.
9. Audience Affinities
Affinities lets you see what your audience is into. In this section you can see the most popular categories your followers engage with, the top boards your content is pinned to, and the other business accounts your audience follows.
Basic demographics will only go so far to help you understand your audience. Learning about your followers’ affinities will help you get to know what interests them and what type of content they like to engage with. Plus it will help you scope out the competition. Think of this section as an inspirational cheat sheet and mood board for future planning.
Pinterest Website Analytics
If you share content from your website, this is where you can see how it’s performing on Pinterest.
If you haven’t already, you’ll need to claim your website to have access to these metrics.
Web stats can be found in the “Activity from your website” section at the top of the Pinterest Analytics dashboard.
The number of times a pin from your website has appeared in the Pinterest home feed, category feed, or search results.
This stat tells you how many people on Pinterest have seen content from your website. It can be analyzed with your Pinterest Profile Impressions to see how posts from your site compare.
The number of times someone saved a pin to one of their boards using a Save button. This provides the visibility of your Content and number of people who follow your content.
A save increases the reach of your posts on Pinterest, but more importantly, it indicates Pinners think your content is worthy of sharing. A Save may also mean that a user plans to re-engage with your post later, which makes this metric key to understanding how well your brand is building customer relationships.
The number of times Pinners clicked on pins that are created from your website are the Important point to be considered for the Analytics Count.
If someone has clicked on a pin created from your website, chances are higher that they’ll like what they see when they get there.
13. Top pins
The most popular pins from your website from the last 30 days.
These are the most popular pins from your website.
You can use these results to plan new pins and boards to create, new content you might want to feature on your website—or even new products or services.
14. Original pins
The number of unique pins created from you website using the Save button, Pinterest browser extensions, or manual pin uploads. Learn how to make sure your website is pin-friendly here.
You’ll get an idea of how much unique content is being added to Pinterest from your website. Original pins are a good measure of how your website content rates in terms of shareability.
He is an experienced Digital Marketing cum Affiliate Marketing professional with 12+ years of experience. He has found own Digital Marketing agency RoyalLips Technology in Dharmapuri India in 2011, and Created 8pmpodcast.com for you to learn and implement the Digital Marketing & Affiliate Marketing concepts, strategies, tools and techniques to improve your online business further. DM for more info.
Disclaimer: Some of links may affiliate hence you don’t pay extra attention. Its a Win-Win solutions. DM to learn with me. All the best.