What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!

  • Profitably set up, manage and optimize professional retargeting campaigns
  • Use advanced retargeting techniques to stay in front of your most engaged website traffic
  • Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
  • Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
  • Deploy your remarketing and retargeting tags through Google Tag Manager
  • Understand what retargeting is and how it works

4.7 Course Rating out of 5 of which 77% of reviews have given 5 Star Rating and 15% reviews have given 4 Star Rating.

What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors! Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit.

Retargeting is mostly about serving ads to potential customers based on cookies while remarketing is usually based on email. Remarketing works by collecting the information of users and creating lists, which are used later to send sales emails.

95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren’t ready to convert on their first visit. 

Benefits of this Course

Profitably set up, manage and optimize professional retargeting campaigns

Use advanced retargeting techniques to stay in front of your most engaged website traffic

Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords

Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns

Deploy your remarketing and retargeting tags through Google Tag Manager

Understand what retargeting is and how it works

Understand the technology underlying every retargeting and remarketing campaign on the web

Choose which website visitors you want to spend money retargeting to, and which ones you don’t

Understand your website visitors psychologically, and understand where they are in the funnel

Plan your retargeting lists and audiences to maximize profit

Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager

Use Google AdWords to set up and manage your retargeting campaigns

Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists

Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns

How to use affinity audiences and in-market segments to enhance your retargeting campaigns

How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists

This Framework of the Course

  • What retargeting and how does it work? 
  • What are remarketing campaigns in Google AdWords?
  • The technology behind retargeting and how “follow-me” ads get served
  • The history of ad exchanges and ad networks
  • How to look at your website visitors from a psychological perspective 
  • How to plan and develop your remarketing lists
  • The concepts of the buyer’s funnel and how to determine where in the funnel your visitors are 
  • The concept of engagement and how to use intent signals to your advantage
  • How to use Google Tag Manager to track advanced audience segments like scroll depth tracking and on-site session timers
  • How to deploy your tags and variables through Google Tag Manager 
  • How to use Google Analytics to track the most important metrics and data
  • How to set up, optimize and manage your remarketing campaigns inside Google AdWords

The Course Focuses on complete retargeting ads for the returning customers, targeting works with apps and search as well as website banner ads. Using Google AdWords Remarketing campaigns, Google Analytics, Google Tag Manager and more, The Course explains you step by step how to finally get the maximum value out of your website visitors with highly successful retargeting campaigns.

Instructor of this course

Isaac Rudansky:

Certified Google AdWords Pro |Co-founder of AdVenture Media

I founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 450 companies around the world.

I started my career as an artist, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn’t understand the nuances and strategies behind a successful online marketing campaign.

Course Rating

4.7 Course Rating out of 5 of which 77% of reviews have given 5 Star Rating and 15% reviews have given 4 Star Rating.

Students Enrolled

23,348 students enrolled