How to acquire your first 1,000 customers using Social media, Content & Video Marketing, PR, SEO, SEM, FB, InstaG &more

• Understand the basics of growth marketing and traction channels
• Drill down on customer pain points and build user personas
• Align marketing channels with their personal preferences and skills
• Use Twitter and Facebook to conduct research and sales outreach
• Canvas Reddit, Meetup, and other platforms to canvas for customers
• Set up, manage, and analyze user stats & behaviors through Google Analytics
• Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews

4.4 Course Rating out of 5 of which 58% of reviews have given 5 Star Rating and 28% reviews have given 4 Star Rating.

This Course is a Vital Course If you are a Beginner or an Entrepreneur and would like to learn all the concepts of the Digital Marketing. How to acquire your first 1,000 customers using Social media, Content & Video Marketing, PR, SEO, SEM, FB, Instagram &more.
This course includes 26.5 hours on-demand video, 14 articles, 154 downloadable resources, Full lifetime access, Access on mobile and TV, Certificate of Completion. Intro to content strategy, inbound vs. outbound, why should we define our audience? How do we define our audience? Creating user personas, creating a system for recording your ideas.
For any Product, the hard part is finding a market for your product and getting them to buy it.
In order to be successful with your startup or small business, you must have the ability to proactively go out and find customers.
In order to do that, you need to understand modern marketing channels. That’s exactly what we cover in this course.

Benefits of this Course

• Understand the basics of growth marketing and traction channels
• Drill down on customer pain points and build user personas
• Align marketing channels with their personal preferences and skills
• Use Twitter and Facebook to conduct research and sales outreach
• Canvas Reddit, Meetup, and other platforms to canvas for customers
• Set up, manage, and analyze user stats & behaviors through Google Analytics
• Successfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNews
• Set up, populate, and use an Instagram account
• Market using 3 different techniques on Instagram
• Set up, populate, and use a Snapchat account
• Market using 4 different techniques on SnapChat
• Build and maintain a press list
• Strategize angles for pitching and being covered by press
• Understand the mentality and mindset behind press & journalists
• Successfully manage relationships with press and pitch them successfully
• Build a comprehensive content marketing plan
• Build and maintain a content calendar
• Use 5 different techniques for coming up with blog & content ideas
• Promote their content through 6 different strategies
• Employ the skyscraper technique successfully
• Find, track, and land guest posting spots on other blogs and outlets
• Plan, script, and produce videos for marketing
• Analyze and track video marketing metrics
• Decide which camera equipment fits their budget and needs the best
• Effectively combine video marketing with pre-existing content
• Strategize and produce videos for marketing on YouTube
• Build landing pages for email or lead capture
• Understand the best practices of creating and promoting lead magnets, like webinars & white papers
• Analyze your on site SEO factors and optimize them
• Conduct keyword research for SEO opportunities
• Manage keyword density and other metrics needed for ranking on Google
• Design, plan, and start advertising on Google, Bing, and Facebook
• Analyze & understand search engine marketing & social ad marketing metrics
This Framework of the Course
• Social media marketing through Twitter, Instagram, & SnapChat
• Community management and promotion through Reddit, ProductHunt, & HackerNews
• Pitching press and getting covered in blogs, news outlets, & other media sites
• Creating, managing, and promoting blog posts through WordPress, Medium, & guest blogs.
• Creating & promoting video ads and video content through your site & through YouTube
• Building a long-term SEO strategy
• Designing and executing CPC ad campaigns through Google, Bing, & Facebook

The Course Focuses on getting the right digital marketing strategy to bring in your customers to buy you product or services.

Instructor of this course
Evan Kimbrell

Founder of Sprintkick | Ex-VC | Ex-startup founder
Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco.
Over the past four years Evan Kimbrell have overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion-dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, and GNC.

Course Rating

4.4 Course Rating out of 5 of which 58% of reviews have given 5 Star Rating and 28% reviews have given 4 Star Rating.

Students Enrolled

69,715 students enrolled

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