Top Digital Marketing Course | Facebook Ads, Google/YouTube, Display/Video & more

  • Full understanding of Digital Marketing foundations
  • A complete understanding of the different types of digital ads, how they’re bought, how much they cost, how they’re targeting and how to go about creating your own digital advertising campaign.
  • The ability to think strategically about where and how to place ads
    What we mean by marketing vs. advertising
  • An understanding of the complex way digital advertising companies works together
  • Understand social media advertising, Facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign

4.3 Course Rating out of 5 of which 45% of reviews have given 5 Star Rating and 40% reviews have given 4 Star Rating.

Top Digital Marketing Course | Facebook Ads, Google/YouTube, Display/Video & more Grow your career (German/Portuguese). This Digital Advertising Course Focuses more on to successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever-changing digital advertising ecosystem.

This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.

This course is designed as an introduction to the world of digital and online advertising. In it we’ll cover all the different types of digital ad unit, advertising partners, process, buying and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

Benefits of this Course

Full understanding of Digital Marketing foundations

A complete understanding of the different types of digital ads, how they’re bought, how much they cost, how they’re targeting and how to go about creating your own digital advertising campaign.

The ability to think strategically about where and how to place ads

What we mean by marketing vs. advertising

An understanding of the complex way digital advertising companies works together

Understand social media advertising, Facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign

Learn from an industry expert

Analyze trends and news

Find out where to get more information about the advertising space

Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising

230+ Five Star reviews on Udemy!

Join students in over 120 countries

Understand what social media advertising is and means

Understand how digital advertising is different from traditional media

Be able to clearly and confidently present ideas to clients and co-workers

Learn about an industry on track to be worth over $330B a year by 2021

This Framework of the Course

  • Intro: What is digital advertising and marketing?
  • Display/Banner Ads
  • Video Ads & Pre-Roll
  • Social Media
  • Audio
  • Rich Media & Takeovers
  • The IAB, and more
  • The Digital Ecosystem: What are the different types of digital advertising vendors?
  • Publishers, exchange, network, DSP, etc
  • Buying the Ads: What are the different types of buying models and the advantages of each?
  • CPM, CPC, GRPs, etc
  • Ad Targeting: How does targeting work and how is the data collected? Why does one person get an ad and not another? (
  • Cookie data
  • PII
  • Registration Data
  • IP address
  • DMPs
  • Ad Serving: How is the ad served to a user? (Ad servers, their purpose and how they function)
  • Reporting: What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)

The skills you will learn in this course can be applied in any country and to any company. The digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.

Cost and engagement rates may vary from country to country, but the basic skills and underlying trends carry across all regions, so no matter where you’re from or where you work, this course can help you.

The Course Focuses on

This course is designed as an introduction to the world of digital and online advertising. In it we’ll cover all the different types of digital ad unit, advertising partners, process, buying and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

Instructor of this course

Ben Silverstein:

Digital Advertising Professional & Entrepreneur in NYC

Ben Silverstein is an award-winning digital media professional with over a decade of experience working in the digital space. He’s managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category.

Course Rating

4.3 Course Rating out of 5 of which 45% of reviews have given 5 Star Rating and 40% reviews have given 4 Star Rating.

Students Enrolled

5,495 students enrolled